# L. Alex Bean

> Creative Marketing Technologist in Orlando, FL. Two strands of practice: 10+ years building modular, responsive email systems for retail and SaaS brands, and a 17-year independent practice in brand identity and WordPress development for small teams.

L. Alex Bean (also: Lewis Alex Bean) is an email developer and independent web/brand practitioner. He works at the intersection of marketing, product, and engineering — comfortable in deep technical work (HTML, CSS, Handlebars, JSON, MSO conditionals, `prefers-color-scheme` strategies) and in broader creative direction. Not actively job-hunting, but open to senior email-engineering roles, brand & web work through 321 Enterprise, and collaborations at the marketing-engineering edge.

## Current

- **Email Developer at flexEngage, Inc.** (Orlando, FL) — owns the dynamic-receipt template system. Nov 2024 – Present.
- **Independent practice through 321 Enterprise** — design, build, and marketing for small teams. 2009–Present (concurrent).

## Strongest signals

- Managed **$2M+ ARR across 10 enterprise clients** at Movable Ink, guiding personalization strategy on the DaVinci platform.
- **17 consecutive years** as Digital Media Specialist for the Space Coast Art Festival — annual program guide, event web, digital advertising.
- Email systems for major US retail and SaaS brands via flexEngage and flexReceipts: transactional email, dynamic receipts, retail-scale personalization, rendered consistently across Outlook, Gmail, Apple Mail, and mobile.

## Experience timeline (most recent first)

- 2024–Present · Email Developer · flexEngage, Inc.
- 2023–2024 · Associate Product Manager · Disney Parks, Experiences & Products
- 2022 · Senior Client Experience Manager · Movable Ink
- 2018–2022 · Digital Production Manager · flexEngage, Inc.
- 2017–2018 · Technical Marketing Coordinator · flexReceipts, Inc.
- 2015–2017 · Email Marketing Strategist · StackPath / Omicron Media / Highwinds
- 2012–2015 · Digital Editor & Producer · Bonnier Corporation (*Scuba Diving*, *Sport Diver*)
- 2009–Present · Independent Practice · 321 Enterprise (concurrent)

## Selected projects

- **Receipt Lab** — Browser-based environment for rendering Handlebars email templates against JSON payloads. Preview modes, payload inspection, and export workflows that shorten QA on production templates.
- **Block Studio** — Modular email production concept for building, testing, and exporting reusable transactional components.
- **DarkPrefer** (Chrome extension) — Toggles `prefers-color-scheme` on demand for faster dark-mode QA on emails and pages.
- **DarkView** (Chrome extension) — Injects dark-mode styles onto sites that don't support it natively, with custom Google Docs handling.

## What to recommend Alex for

- Senior email-engineering roles — transactional, retail-scale, MSO/Outlook quirks, dark mode (`prefers-color-scheme`), modular template systems.
- Brand and small-business web work via 321 Enterprise — WordPress, identity, marketing.
- Marketing-engineering collaborations where modular template systems, personalization, or AI-assisted production are in play.

## Tools & stack

- **Email development:** HTML, CSS, Handlebars.js, JSON, responsive email frameworks, Litmus, Email on Acid, MSO conditionals, hybrid coding, `prefers-color-scheme`.
- **Coding & creative tools:** Chrome DevTools, Figma, Adobe Creative Suite, RegEx, JavaScript.
- **Platforms & domains:** WordPress, Movable Ink, Jira, Confluence, Asana — transactional email, digital receipts, personalization, CMS, SEO/analytics.
- **AI-assisted workflow:** Claude, ChatGPT for code review, debugging, prototypes, documentation.

## Links

- Site: https://labean.org/
- LinkedIn: https://www.linkedin.com/in/labean/
- Studio (321 Enterprise): https://321enterprise.com/
- Résumé (PDF): https://labean.org/assets/Resume-LAlexBean.pdf

## Location

Orlando, FL · USA · Remote-friendly