Creative Marketing Technologist
“Creative Marketing Technologist” is the title I use for what I do. It sits at the intersection of design, development, and marketing — a hybrid role for hybrid work.
- Creative, because the work is visual, strategic, and conceptual.
- Marketing, because it has a purpose: to communicate clearly, reach an audience, and create momentum.
- Technologist, because it has to function — built, tested, measured, and maintained.
What the role means
Creative marketing usually starts with a problem. A business needs a better website. A campaign needs a stronger message. An email needs to work across every inbox. A brand needs a clearer digital presence. A team needs a system instead of another one-off.
A lot of that work falls apart in the gaps between disciplines: a beautiful design that’s hard to build, a functional build that misses the message, a goal with no production path, a site that launches with no analytics. A Creative Marketing Technologist bridges those gaps — combining creative judgment with technical execution to carry an idea from message to working digital structure.
Where my work fits
My work lives between strategy and implementation, translating ideas into practical digital systems:
- Designing and building websites, landing pages, and campaign pages
- Developing responsive HTML and transactional email templates that hold up across clients
- Building reusable templates, components, and design systems
- Structuring content for clarity and usability
- Improving analytics and reporting
- Creating lightweight tools and prototypes
- Supporting marketing teams with technical production
I’m most interested in the connective tissue behind the work — the patterns, workflows, and systems that make the next project faster, clearer, and more consistent.
How I work
Before building, I try to understand the purpose:
- What is this trying to communicate, and who is it for?
- What action should it support, and how should it feel?
- How will it be maintained — and can it be reused and measured?
- Will it still make sense later?
I like building things that are clear, useful, and durable. The goal isn’t just to make something look good; it’s to make it work well.
A working definition
I design and build digital systems that help ideas, brands, and content work better.
Part creative production, part technical implementation, part marketing strategy, part systems design. That combination is where I do my best work.