L.Alex Bean
Personal résumé

A practical hand where marketing meets engineering.

Two strands of practice: 10+ years building modular, responsive email systems for retail and SaaS brands, and a 17-year independent practice in brand identity and website development for small teams. Comfortable in deep technical work — HTML, CSS, Handlebars, JSON — and in broader creative direction.

Get in touch LinkedIn
Currently
Email Developer at flexEngage, owning the dynamic-receipt template system. On the side, I run 321 Enterprise — design, build, market work for small teams.
Experience

A long résumé, recently specialized.

Selected roles across SaaS, retail, media, and freelance. Most recent first.

Hired by

  • 2022
  • 2023—2024
  • 2017—Present
  • 2012—2015
  • 2015—2017
2024—Present

Email Developer

flexEngage, Inc. · Orlando, FL

  • Own end-to-end development of dynamic digital receipts using Handlebars.js and JSON data structures.
  • Build modular, responsive templates compatible with all major ESPs.
  • Collaborate with product and engineering to implement scalable design patterns that drive measurable ROI.
  • Maintain internal documentation and contribute to merchant documentation.
2023—2024

Associate Product Manager

Disney Parks, Experiences and Products · Orlando, FL · Remote

  • Managed intake, prioritization, and creative production for Disney Signature Experiences.
  • Oversaw CMS content updates and stakeholder approvals across SEO, media, and analytics teams.
  • Applied Agile methodology in Jira to enable rapid turnaround of digital deliverables.
  • Acted as liaison between product, creative, and engineering teams to keep execution smooth.
2022

Senior Client Experience Manager

Movable Ink · New York, NY · Remote

  • Managed $2M+ in ARR across 10 enterprise accounts, focused on strategic enablement and adoption.
  • Led strategy sessions and onboarding for clients leveraging Movable Ink’s AI personalization platform, DaVinci.
  • Partnered with technical and product teams to guide client strategy and implementation.
  • Ran training and campaign reviews to improve customer performance and retention.
2018—2022

Digital Production Manager

flexEngage, Inc. · Orlando, FL · Remote

  • Built and maintained hundreds of dynamic email receipt templates for major retail brands.
  • Led template modularization to enable faster customization and deployment.
  • Ensured cross-client rendering consistency and mobile responsiveness.
  • Supported QA and troubleshooting for client onboarding and legacy migrations.
2017—2018

Technical Marketing Coordinator

flexReceipts, Inc. · Orlando, FL

  • Designed and updated email receipt templates using HTML and CSS.
  • Assisted with UTM tagging, campaign tracking setup, and QA testing.
  • Documented internal production processes to improve delivery times and reduce errors.
2015—2017

Email Marketing Strategist

  • Developed and managed lifecycle campaigns and triggered emails across multiple digital brands.
  • Created reusable HTML templates, A/B tested content, and optimized deliverability.
  • Supported list segmentation and performance analysis in Mailchimp and ExactTarget.
2012—2015

Digital Editor / Producer

Bonnier Corporation, Dive Group · Winter Park, FL

  • Produced web content and weekly newsletters for Scuba Diving and Sport Diver magazines.
  • Coordinated editorial workflows and media asset management in CMS platforms.
  • Designed HTML campaigns and supported custom ad placements in email and web.
2012

Interactive Marketing Analyst

TBC Corporation · Juno Beach, FL

  • Managed SEM campaigns and Google Ads optimizations across multiple retail brands.
  • Designed campaign assets and landing pages to support promotional strategy.
  • Launched Facebook campaigns using Wildfire Promotions (pre-acquisition by Google).
2010—2011

Online Marketing Director

Mercedes Homes · Melbourne, FL

  • Led digital marketing including SEO, email newsletters, and analytics reporting.
  • Developed and maintained corporate website and WordPress blog infrastructure.
  • Created and deployed marketing content to drive web traffic and lead generation.
2009—Present

Freelance Consultant

321 Enterprise · Winter Park, FL · 17+ yr

  • Build and maintain custom WordPress sites, email campaigns, and brand assets for small businesses and nonprofits.
  • Provide creative direction, SEO consultation, and hands-on technical support.
  • Manage digital infrastructure for annual events including social media and email outreach.
2009—Present

Digital Media Specialist

The Space Coast Art Festival · Cocoa Beach, FL · 17+ yr

  • Manage digital presence for one of Florida's longest-running arts festivals.
  • Design and maintain the event website, digital advertising, and print materials.
  • Provide logistical and technical support for web content, volunteer coordination, and outreach.
Earlier

Earlier roles

  • Web Content Manager · The Beachside Resident · Cocoa Beach, FL · 2009–2013
  • Director of Graphic Design · Brevard NightLife · Merritt Island, FL · 2008
  • Project Assistant · Lite Brite Neon · Brooklyn, NY · 2007
  • Photographer / Field Manager · Environmental Action · NYC · 2007
  • Office Manager · The Animal Guys Wildlife Education · Altadena, CA · 2005–2007
Projects

Tools I’m building on the side.

A few things made for myself first — small utilities that fix real friction in email development, dark-mode QA, and image workflows. Prototyped with AI-assisted pair programming to keep the iteration loop tight.

Receipt Lab

Web app

Browser-based environment for rendering Handlebars email templates against JSON payloads. Preview modes, payload inspection, and export workflows that shorten the QA loop on real production templates.

Handlebars · JSON · AI-assisted dev

Block Studio

Web app

Modular email production concept for building, testing, and exporting reusable transactional components. Designed around the idea that templates are made of blocks — not files.

HTML / CSS · Component patterns · AI-assisted dev

DarkPrefer

Chrome extension

Toggles prefers-color-scheme on demand so you can flip any page (or email preview) between light and dark without messing with OS settings. A faster path through dark-mode QA.

JavaScript · Web Extensions API · Email QA

DarkView

Chrome extension

Injects dark-mode styles onto any website that doesn’t support dark mode natively — with custom handling for Google Docs so long writing sessions don’t burn your retinas.

JavaScript · CSS injection · Google Docs DOM

PixelGnome

Web app

Private, in-browser image resizer, compressor, and converter that runs entirely client-side — batch exports, format conversion, and email-ready presets, with no uploads so files never leave the device.

Client-side JS · Canvas API · Email presets

Visit pixelgnome.com

Want one of your own?

These started as fixes for my own friction. If your team has a repetitive task a small, focused tool could solve, that’s the kind of work I do at 321 Enterprise.

Get me to build you one
Independent practice

Websites I've built and shipped.

Custom website builds for studios, restaurants, attorneys, ministries, and local publications — and the occasional side experiment. A selection from 17 years of independent work.

More work examples — including email, branding, and print — live on my studio site. Visit 321 Enterprise

Writing

Notes from the field.

Reference material and technical essays on email development, marketing technology, and building for the web.

The Modern Email Trust Stack

Email Dev

SPF, DKIM, DMARC, and the standards around them — plus a first look at APRF, the new IETF draft for inbox-placement reporting.

Read the piece

What Is a Creative Marketing Technologist?

Positioning

The title I use for what I do, and why it sits at the intersection of design, development, and marketing.

Read the piece

More long-form pieces live on the Writing page. Browse all Writing

Get in touch

Have a project in mind? Let's talk.

The fastest way to reach me is on LinkedIn. I'm especially interested in modular email systems, marketing-engineering collaborations, and small businesses that want a thoughtful website built right.

Message on LinkedIn Visit 321 Enterprise