L.Alex Bean
Personal résumé

A practical hand where marketing meets engineering.

Two strands of practice: 10+ years building modular, responsive email systems for retail and SaaS brands, and a 17-year independent practice in brand identity and WordPress development for small teams. Comfortable in deep technical work — HTML, CSS, Handlebars, JSON — and in broader creative direction.

Get in touch LinkedIn
Currently
Email Developer at flexEngage, owning the dynamic-receipt template system. On the side, I run 321 Enterprise — design, build, market work for small teams.
Experience

A long résumé, recently specialized.

Selected roles across SaaS, retail, media, and freelance. Most recent first.

Hired by

  • 2022
  • 2023—2024
  • 2017—Present
  • 2012—2015
  • 2015—2017
2024—Present

Email Developer

flexEngage, Inc. · Orlando, FL

  • Own end-to-end development of dynamic digital receipts using Handlebars.js and JSON data structures.
  • Build modular, responsive templates compatible with all major ESPs.
  • Collaborate with product and engineering to implement scalable design patterns that drive measurable ROI.
  • Maintain internal documentation and contribute to merchant documentation.
2023—2024

Associate Product Manager

Disney Parks, Experiences and Products · Orlando, FL · Remote

  • Managed intake, prioritization, and creative production for Disney Signature Experiences.
  • Oversaw CMS content updates and stakeholder approvals across SEO, media, and analytics teams.
  • Applied Agile methodology in Jira to enable rapid turnaround of digital deliverables.
  • Acted as liaison between product, creative, and engineering teams to keep execution smooth.
2022

Senior Client Experience Manager

Movable Ink · New York, NY · Remote

  • Managed $2M+ in ARR across 10 enterprise accounts, focused on strategic enablement and adoption.
  • Led strategy sessions and onboarding for clients leveraging Movable Ink’s AI personalization platform, DaVinci.
  • Partnered with technical and product teams to guide client strategy and implementation.
  • Ran training and campaign reviews to improve customer performance and retention.
2018—2022

Digital Production Manager

flexEngage, Inc. · Orlando, FL · Remote

  • Built and maintained hundreds of dynamic email receipt templates for major retail brands.
  • Led template modularization to enable faster customization and deployment.
  • Ensured cross-client rendering consistency and mobile responsiveness.
  • Supported QA and troubleshooting for client onboarding and legacy migrations.
2017—2018

Technical Marketing Coordinator

flexReceipts, Inc. · Orlando, FL

  • Designed and updated email receipt templates using HTML and CSS.
  • Assisted with UTM tagging, campaign tracking setup, and QA testing.
  • Documented internal production processes to improve delivery times and reduce errors.
2015—2017

Email Marketing Strategist

  • Developed and managed lifecycle campaigns and triggered emails across multiple digital brands.
  • Created reusable HTML templates, A/B tested content, and optimized deliverability.
  • Supported list segmentation and performance analysis in Mailchimp and ExactTarget.
2012—2015

Digital Editor / Producer

Bonnier Corporation, Dive Group · Winter Park, FL

  • Produced web content and weekly newsletters for Scuba Diving and Sport Diver magazines.
  • Coordinated editorial workflows and media asset management in CMS platforms.
  • Designed HTML campaigns and supported custom ad placements in email and web.
2012

Interactive Marketing Analyst

TBC Corporation · Juno Beach, FL

  • Managed SEM campaigns and Google Ads optimizations across multiple retail brands.
  • Designed campaign assets and landing pages to support promotional strategy.
  • Launched Facebook campaigns using Wildfire Promotions (pre-acquisition by Google).
2010—2011

Online Marketing Director

Mercedes Homes · Melbourne, FL

  • Led digital marketing including SEO, email newsletters, and analytics reporting.
  • Developed and maintained corporate website and WordPress blog infrastructure.
  • Created and deployed marketing content to drive web traffic and lead generation.
2009—Present

Freelance Consultant

321 Enterprise · Winter Park, FL · 17+ yr

  • Build and maintain custom WordPress sites, email campaigns, and brand assets for small businesses and nonprofits.
  • Provide creative direction, SEO consultation, and hands-on technical support.
  • Manage digital infrastructure for annual events including social media and email outreach.
2009—Present

Digital Media Specialist

The Space Coast Art Festival · Cocoa Beach, FL · 17+ yr

  • Manage digital presence for one of Florida's longest-running arts festivals.
  • Design and maintain the event website, digital advertising, and print materials.
  • Provide logistical and technical support for web content, volunteer coordination, and outreach.
Earlier

Earlier roles

  • Web Content Manager · The Beachside Resident · Cocoa Beach, FL · 2009–2013
  • Director of Graphic Design · Brevard NightLife · Merritt Island, FL · 2008
  • Project Assistant · Lite Brite Neon · Brooklyn, NY · 2007
  • Photographer / Field Manager · Environmental Action · NYC · 2007
  • Office Manager · The Animal Guys Wildlife Education · Altadena, CA · 2005–2007
Projects

Tools I’m building on the side.

A few things made for myself first — small utilities that fix real friction in email development and dark-mode QA. Prototyped with AI-assisted pair programming to keep the iteration loop tight.

Receipt Lab

Web app

Browser-based environment for rendering Handlebars email templates against JSON payloads. Preview modes, payload inspection, and export workflows that shorten the QA loop on real production templates.

Handlebars · JSON · AI-assisted dev

Block Studio

Web app

Modular email production concept for building, testing, and exporting reusable transactional components. Designed around the idea that templates are made of blocks — not files.

HTML / CSS · Component patterns · AI-assisted dev

DarkPrefer

Chrome extension

Toggles prefers-color-scheme on demand so you can flip any page (or email preview) between light and dark without messing with OS settings. A faster path through dark-mode QA.

JavaScript · Web Extensions API · Email QA

DarkView

Chrome extension

Injects dark-mode styles onto any website that doesn’t support dark mode natively — with custom handling for Google Docs so long writing sessions don’t burn your retinas.

JavaScript · CSS injection · Google Docs DOM

Independent practice

Websites I've built and shipped.

Custom WordPress builds for studios, restaurants, attorneys, ministries, and local publications — a selection from 17 years of independent work.

More work examples — including email, branding, and print — live on my studio site. Visit 321 Enterprise

Get in touch

Have a project in mind? Let's talk.

The fastest way to reach me is on LinkedIn. I'm especially interested in modular email systems, marketing-engineering collaborations, and small businesses that want a thoughtful website built right.

Message on LinkedIn Visit 321 Enterprise