A practical hand where marketing meets engineering.

Email Developer

flexEngage · Orlando, FL

• Own end-to-end development of dynamic digital receipts using Handlebars.js and JSON data structures.
• Build modular, responsive template components that support personalization and ROI tracking across all major ESPs.
• Build and maintain the localization layer for transactional templates — Handlebars-driven locale properties with per-locale logic and date, currency, and address formatting, covering 17 languages.
• Resolve cross-client and dark-mode rendering with MSO conditionals, hybrid coding, and prefers-color-scheme strategies — verified across Outlook 2016–2021+, Gmail, Apple Mail, and mobile.
• Maintain internal documentation and contribute to merchant documentation.

Associate Product Manager

Disney Parks, Experiences and Products · Orlando, FL · Remote

• Managed intake, prioritization, and creative production for Disney Signature Experiences.
• Oversaw CMS content updates and stakeholder approvals across SEO, media, and analytics teams.
• Applied Agile methodology in Jira to enable rapid turnaround of digital deliverables.
• Acted as liaison between product, creative, and engineering teams to keep execution smooth.
• Configured and QA’d Japanese-language localization for Disney Vacation Club.

Senior Client Experience Manager

Movable Ink · New York, NY · Remote

• Managed $2M+ in ARR across 10 enterprise accounts, focused on strategic enablement and adoption.
• Led strategy sessions and onboarding for clients leveraging Movable Ink’s AI personalization platform, DaVinci.
• Partnered with technical and product teams to guide client strategy and implementation.
• Ran training and campaign reviews to improve customer performance and retention.

Digital Production Manager

flexEngage (acquired by Klarna, 2022) · Orlando, FL · Remote

• Managed a remote team of three (two in-house email developers and a contractor), owning production workflow and QA standards.
• Built and maintained hundreds of dynamic email receipt templates for major retail brands.
• Led template modularization and the first multi-locale template builds, enabling faster customization and deployment.
• Ensured cross-client rendering consistency and mobile responsiveness.
• Supported QA and troubleshooting for client onboarding and legacy migrations.

Technical Marketing Coordinator

flexReceipts · Orlando, FL

• Designed and updated email receipt templates using HTML and CSS.
• Assisted with UTM tagging, campaign tracking setup, and QA testing.
• Documented internal production processes to improve delivery times and reduce errors.

Email Marketing Strategist

• Stackpath · Aug–Oct 2017
• Omicron Media · Feb–Oct 2017
• Highwinds · Oct 2015 – Feb 2017

• Developed and managed lifecycle campaigns and triggered emails across multiple digital brands.
• Created reusable HTML templates, A/B tested content, and optimized deliverability.
• Supported list segmentation and performance analysis in Mailchimp and ExactTarget.

Digital Editor / Producer

Bonnier Corporation, Dive Group · Winter Park, FL

• Produced web content and weekly newsletters for Scuba Diving and Sport Diver magazines.
• Coordinated editorial workflows and media asset management in CMS platforms.
• Designed HTML campaigns and supported custom ad placements in email and web.

Interactive Marketing Analyst

TBC Corporation · Juno Beach, FL

• Managed SEM campaigns and Google Ads optimizations across multiple retail brands.
• Designed campaign assets and landing pages to support promotional strategy.
• Launched Facebook campaigns using Wildfire Promotions (pre-acquisition by Google).

Online Marketing Director

Mercedes Homes · Melbourne, FL

• Led digital marketing including SEO, email newsletters, and analytics reporting.
• Developed and maintained corporate website and WordPress blog infrastructure.
• Created and deployed marketing content to drive web traffic and lead generation.

Freelance Consultant

321 Enterprise · Winter Park, FL · 17+ yr

• Build and maintain custom WordPress sites, email campaigns, and brand assets for small businesses and nonprofits.
• Provide creative direction, SEO consultation, and hands-on technical support.
• Manage digital infrastructure for annual events including social media and email outreach.

Digital Media Specialist

The Space Coast Art Festival · Cocoa Beach, FL · 17+ yr

• Manage digital presence for one of Florida's longest-running arts festivals.
• Design and maintain the event website, digital advertising, and print materials.
• Provide logistical and technical support for web content, volunteer coordination, and outreach.

Earlier roles

• Web Content Manager · The Beachside Resident · Cocoa Beach, FL · 2009–2013
• Director of Graphic Design · Brevard NightLife · Merritt Island, FL · 2008
• Project Assistant · Lite Brite Neon · Brooklyn, NY · 2007
• Photographer / Field Manager · Environmental Action · NYC · 2007
• Office Manager · The Animal Guys Wildlife Education · Altadena, CA · 2005–2007